Since 1966, The North Face has been a leader in outdoor performance clothing and gear for hiking, skiing, trail running, camping, and other adventures.
Product Launch: Offtrail
Collaborated on concept and creative copy for the launch of Offtrail, a brand new line of trail running shoes that are built to unlock the unknown.
Product Launch: Comp Kit
Helped concept and write creative copy for the launch of our comp kit that was designed for the biggest stage in 2024.
Moment launch: Global Climbing Day
Helped concept and rebrand Global Climbing Day with a refreshed headline and look.
Product Launch: DOTKNIT™ Thermal
Worked on concept and copy for the launch of DOTKNIT™ Thermal.
Product Launch: Tekware
Crafted copy for the launch of new Tekware products. Wrote headline, subhead, body copy and mobile copy for digital channels.
Back to Campus: Footwear Launch
Helped craft copy for footwear launch during the Back to Campus launch. Messaging was developed for Mobile, Web and Email.
