Since 1966, The North Face has been a leader in outdoor performance clothing and gear for hiking, skiing, trail running, camping, and other adventures.
Product Launch: VECTIV™ 3.0
Collaborated with Art Director and Videographer on crafting a creative concept for APAC, EMEA and AMER for the launch of two new trail running shoes: Summit VECTIV™ Pro 3 and VECTIV™ Enduris 4. Wrote consumer facing copy across digital and print. This campaign was shot on the trails of Hong Kong with The North Face Athletes.
Product Launch: Offtrail Trail Run
Collaborated with Senior Copywriter and Art Director to craft a creative concept for APAC, EMEA and AMER for the launch of Offtrail, a brand new line of trail running shoes that are built to unlock the unknown. Wrote consumer facing copy across digital and print alongside a Senior Copywriter. This campaign was shot in Iceland with The North Face Athletes.
Moment launch: Global Climbing Day
Collaborated with Graphic Designer, Art Director and Senior Copywriter to rebrand Global Climbing Day with a refreshed headline and look.
Collection Launch: The North Face x Cecilie Bahnsen
Collaborated with Art Director and Creative Agency to craft a creative concept for the launch of TNF x Cecilie Bahnsen, a collection that blends nature and the unexpected into one. Wrote consumer facing copy across digital and print. This campaign was shot in Paris and featured The North Face Athletes, it was also showcased during Paris Fashion Week.
Product Launch: Comp Kit
Collaborated with Art Director and Senior Copywriter to craft a creative concept for the launch of TNF Comp Kit that was designed for the biggest stage in 2024. Wrote consumer facing copy across digital and print.
Product Launch: DOTKNIT™ Thermal
Collaborated with Art Director and Senior Copywriter to craft a creative concept for APAC, EMEA and AMER for the launch of DOTKNIT™ Thermal. Wrote consumer facing copy across digital and print.
Product Launch: Tekware
Crafted copy for the launch of new Tekware products. Wrote headline, subhead, body copy and mobile copy for AMER digital channels.
Back to Campus: Footwear Launch
Collaborated with Art Director and Senior Copywriter to craft copy for the relaunch of sneakers during Back to Campus 2023. Messaging was developed for AMER digital channels.
